Shake Shack: Pickleball Club

Shake Shack unveiled its new pickleball club in 2022, in partnership with Recess Pickleball. This event began with a tournament held in Chicago, and is now popping up in other cities across the country, such as Los Angeles. On this project, Emily Harding and I worked together to create event branding, a menu, signage, and a custom pickleball paddle.

Client: Shake Shack

Role: Designer + Paddle Design Illustrator

Credits:
Creative & Art Director: Cathie Urushibata
Designer: Emily Harding
Photography: Yuxi Liu