Shake Shack x LoveSac Collab

As part of a social media activation in 2023, Shake Shack and LoveSac came together to create a Shake Shack Sac + Squattoman, a set that would be offered as a giveaway to social media followers. I was tasked with creating a pattern for the outer lining of the oversized beanbag chair and ottoman.

Client: Shake Shack

Role: Designer

Credits:
Creative & Art Director: Cathie Urushibata
Photography: Yuxi Liu